It’s been a while since we’ve posted about the segment on the Championdrive.com podcast called “SO YOU SUCK.“ We started this to provide a marketing tip in each podcast episode, and honestly, I wasn’t sure if anyone would listen. Turns out, the feedback has been very good—so we’re glad you’re finding them valuable!

If you didn’t catch this week’s episode of the Championdrive.com podcast, this week’s SO YOU SUCK AT MARKETING is about RELEVANT CONTENT and a thought on BRANDING vs. MARKETING.

Let’s first talk about RELEVANT CONTENT. There’s so much pressure to constantly post so your content gets seen. It’s important to make sure what you’re sharing is relevant—
Is this something my decision-makers will enjoy?
Does this resonate with my target customers?
Is this something that’s actually worth posting?

With a little planning, you can identify gaps in your content and what needs to be covered each month or week. I like to make a list (whether it’s in a spreadsheet, on a piece of paper—hell, sometimes it’s the back of an envelope —or in a note on my phone). I try to outline the things I know I’ll need to post each month, then figure out where I have gaps. This helps me know how much content I need to find and also keeps me from rapid-fire posting everything in a short window—giving my audience time to actually see the posts.

Once I have a gameplan, I get my social posts created (Did you know Novel Designs offers social media packages to design your graphics for you?) While I’m at it, I also plan what advertising I need to do—Championdrive.com homepage announcements, maybe a sticky banner for longer presence, updates for my website, and anything else on the marketing front, like eblasts, apparel, promo products, sale signage, etc.

In the second part of the podcast, we talk about the difference between BRANDING and MARKETING. Most people think they’re the same, but I recently read an article that explained it in a way that really clicked for me—so I thought it was worth sharing:

“A brand isn’t just a logo—it’s an emotional connection that makes people choose you over the competition. BRANDING is how you shape their perception and the process of creating and managing how people see you. MARKETING is how you communicate that brand to the world. It’s about connecting with the right audience, generating demand, and getting people to take action.”

I challenge you to re-read that excerpt a few times and think about whether there are any tweaks you can make to improve your BRANDING and MARKETING. We’ll talk more about this in the next episode!